Infinite IM-pact
'The story of an Ironman dedication & the potential within'


I recently took on what’s widely considered the toughest 1-day sporting event in the world – an Ironman (3.8km swim, 180km ride, 42km run). More than realising my own potential, was discovering the impact we can have on those around us.

Dedicating my Ironman to a good friend, who died at the age of 38 from a rare form of blood cancer, Multiple Myeloma - my journey became one of such purpose and passion, tragedy and triumph.

Beyond Ironman – I've completed five Marathons, captained a team in a charity bike ride raising $20,000 for the Cancer Council, and shared my latest Marathon effort through Facebook live as I ran – managing a personal best time in the process!

An accomplished Marketing Professional and Business Leader, having worked with a range of leading brands in Australia and the UK, before taking a leap to launch my own business Marketing Energized – ‘energizing businesses to be the best they can be’.

I know each of us can have an invaluable impact on just one person, and that’s more than enough. But I also know, the bigger the stage, the bigger the business – the bigger the potential impact...

Now on a mission to inspire & energize people & businesses for the impact they can have - as far & wide as I can



Alexandra is available for large scale Keynotes and Workshop Sessions. Her key topic is one of ‘connection' and ‘empowerment' about the 'Impact we all have on each other' both personally and professionally. Alexandra is passionate about bringing awareness of this particularly to the business community - to help improve a businesses' culture and strengthen (ultimately re-defining) their sense of purpose.

1. Infinite IM-pact - Keynote

Not your standard sports story, Alexandra’s journey crosses achievement with purpose, and in doing so has very clear and definite learnings and takeaways. Her story is heartfelt, and her message powerful - leaving audiences inspired and energized to act. Alexandra believes inspiration is nothing without the energy to bring it to life, so when she speaks – it’s with a focus of precisely that.

In this talk, audiences will learn:

  • A newfound awareness and perspective on their impact

  • A growth mindset towards impact received

  • 3 steps to living a life of Infinite Impact

2. Impact Footprint - Workshop Session

Alexandra offers a new perspective on the interactions a business has, introducing audiences to the ‘Impact Footprint’ – the term she’s given to the flow on effect of these interactions, and brings awareness to the difference a business can make. Alexandra strongly believes a business focused on the impact it has, will enjoy exceptional performance as a result, and she can help show you ‘how’.

In this session, audiences will learn:

  • A process of mapping your Impact Footprint

  • An Impact Vision Statement

  • Individuals feeling empowered

PRICING: 40min Keynote $4,750 (ex GST)

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Some clips in action

Speakers Institute 12min talk in front of Speaker Bureaus

Interview with Sam Cawthorn sharing my journey and the notion of Infinite IM-pact

Speakers Tribe Conference - March 12018, Gold Coast

On stage sharing the story of my Ironman dedication for the second time

A reel compiled for the Speakers Tribe Conference Awards - March 2018, Gold Coast